Client
"Anurag Goel's growth strategies have been a game-changer for us. His team's expertise in lifecycle management and market penetration has driven significant growth in our metrics." - Growth Marketing Head, MakeMyTrip
Team
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Boosted Revenue by 30% with Customer Lifecycle and Penetration Strategies
Boosted revenue by 30% through improved customer lifecycle management and market penetration strategies for product launches.
Company Overview
MakeMyTrip is India's number 1 OTA with a revenue of $1.16 billion. It operates in the travel industry and is tagged under B2C/E-commerce/B2B/SaaS.
The Challenge
- Low user engagement and retention
- Ineffective lifecycle management
- Challenges in market penetration for new products
Gufy’s Growth Strategy
Key Objectives:
- Improve user engagement and retention
- Streamline lifecycle management processes
- Enhance market penetration for new product launches
Approach
1) Innovative Customer Lifecycle Management:
Automated campaigns for acquisition, engagement, cross/up-selling, retention, and win-back across all life-cycle stages.
2) Comprehensive Go-to-Market Strategies:
Tailored strategies for multiple product launches, including targeted market segmentation.
Services
- Customer Lifecycle Management
- Go-to-Market Strategy
- Market Segmentation
The Result
- Achieved a 30% increase in revenue attributable to marketing campaigns.
- Noted a 20% month-over-month growth in active accounts.
- Realized a 35% month-over-month growth in new user registrations and activations.
- Saw an average increase in market share by 15%.
- Implemented targeted market segmentation strategies, leading to a 20% increase in conversion rates within the first quarter of product launch.
Latest works
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