Client

SecondFit

"Gufy’s expertise in data analytics and growth strategies has been invaluable. We’re now equipped with the insights needed to scale effectively." - CEO, SecondFit

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Team

surendhar

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Growth Hacking

Scaled Effectively with Data Analytics and Product-Market Fit Consulting

Scaled growth by refining user segmentation, improving retention metrics, and positioning for seed funding with data analytics

SecondFit - Marketplace for second-hand clothing.

The Challenge

Unclear user segmentation (listers vs. buyers)
Lack of transparency in retention and churn rates

Gufy's Growth Strategy

Key Objectives:

Clarify user segmentation
Enhance transparency in retention and churn rates
Prepare for seed funding

Approach

Implemented Mixpanel data analytics
Provided consulting on Product-Market Fit (PMF)
Advised on target audience strategies
Guided social media marketing efforts

Services Provided

Data Analytics Implementation
Product-Market Fit Consulting
Target Audience Strategy
Social Media Marketing Consulting

The Result

Gained in-depth metrics on app usage
Positioned for seed funding with improved data transparency

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