Client
SecondFit
"Gufy’s expertise in data analytics and growth strategies has been invaluable. We’re now equipped with the insights needed to scale effectively." - CEO, SecondFit
Team
surendhar
Visit
Growth Hacking
Scaled Effectively with Data Analytics and Product-Market Fit Consulting
Scaled growth by refining user segmentation, improving retention metrics, and positioning for seed funding with data analytics
SecondFit - Marketplace for second-hand clothing.
The Challenge
- Unclear user segmentation (listers vs. buyers)
- Lack of transparency in retention and churn rates
Gufy's Growth Strategy
Key Objectives:
- Clarify user segmentation
- Enhance transparency in retention and churn rates
- Prepare for seed funding
Approach
- Implemented Mixpanel data analytics
- Provided consulting on Product-Market Fit (PMF)
- Advised on target audience strategies
- Guided social media marketing efforts
Services Provided
- Data Analytics Implementation
- Product-Market Fit Consulting
- Target Audience Strategy
- Social Media Marketing Consulting
The Result
- Gained in-depth metrics on app usage
- Positioned for seed funding with improved data transparency
Latest works
Growth Hacking
Repositioned to target enterprise customers, aligning product and marketing strategies, leading to seed funding preparation and growth.
Growth Hacking
Increased marketing ROI by 25% and lead conversion rates by 20% through data-driven insights, campaign optimization, and marketing automation
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