Client
Kinetics.dev
"Gufy helped us develop our growth hacking strategy and identified key actions to help us focus our product. The team is super helpful and experienced." - Jackson Shen, CEO, Kinetics.dev
Team
surendhar
Visit
Growth Hacking
Achieving Strategic Alignment and Enterprise Growth
Repositioned to target enterprise customers, aligning product and marketing strategies, leading to seed funding preparation and growth.
Kinetics.dev is a tech startup specializing in development tools for B2B/SaaS markets.
The Challenge
Kinetics.dev faced the following challenges:
- An unclear target audience.
- Misalignment in product positioning.
Gufy's Growth Strategy
Key Objectives:
- Clarify the target audience.
- Align product and marketing strategies with enterprise customer needs.
Approach:
- Conducted an 8-hour deep growth workshop.
- Repackaged product and marketing strategies.
Services
- Growth Workshop
- Product Repackaging
- Marketing Strategy Alignment
The Result
- Successfully pivoted to a B2B model focusing on enterprise customers.
- On track to raise seed funding in 2024.
Latest works
Growth Hacking
Scaled growth by refining user segmentation, improving retention metrics, and positioning for seed funding with data analytics
Growth Hacking
Increased marketing ROI by 25% and lead conversion rates by 20% through data-driven insights, campaign optimization, and marketing automation
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