Client
MyBiz
"Anurag’s customer-centric strategies have propelled MyBiz to new heights. His expertise in market research and targeted campaigns has significantly boosted our customer acquisition and retention metrics." - CEO, MyBiz
Team
Anurag Goel
Visit
Growth Hacking
Achieved a 40 % Increase in Customer Acquisition with Targeted Campaigns
Increased customer acquisition by 40% and retention by 30% through targeted campaigns, loyalty programs, and strategic repositioning.
MyBiz operates in the travel industry, focusing on e-commerce/B2B and SaaS solutions, serving a client base of 50,000.
The Challenge
- Customer Acquisition and Retention Issues: Struggled to attract and retain customers effectively.
- Product Positioning and Branding Difficulties: Faced challenges with optimal product positioning and branding.
Gufy Growth Strategy
Key Objectives:
- Develop and Execute Targeted Campaigns: Focused on customer acquisition across various channels.
- Implement Customer Loyalty Programs: Established initiatives to enhance retention and referrals.
- Conduct Market Research and Competitive Analysis: Aimed at effective product repositioning.
Approach:
- Created tailored customer acquisition campaigns.
- Introduced loyalty and referral programs.
- Analyzed market trends and competitors for strategic repositioning.
Services Provided:
- Targeted Customer Acquisition Campaigns
- Customer Loyalty Programs
- Market Research and Competitive Analysis
Result -
- 40% Increase in Customer Acquisition: Enhanced new customer growth within the first year.
- 30% Increase in Customer Retention: Improved customer loyalty and retention rates.
- 20% Increase in Customer Lifetime Value: Elevated value derived from each customer.
- 20% Increase in Market Share: Successfully repositioned the product in the market.
- Amplified Brand Awareness: Boosted brand recognition and consideration.
Latest works
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Growth Hacking
Scaled growth by refining user segmentation, improving retention metrics, and positioning for seed funding with data analytics
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