Client
"Upgrad has significantly benefited from Anurag's strategic insights. His focus on enhancing in-product experiences has drastically reduced our drop-off rates and improved user engagement." - CBO, Upgrad
Team
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Decreased Drop-offs & Boosted Retargeting with Data-Driven Onboarding
Reduced drop-offs by 30% and boosted retargeting by 25% with improved onboarding, personalized content, and data-driven re-engagement strategies.
Upgrad is a leading Edtech platform specializing in delivering online educational programs for individuals and organizations, offering a range of courses in various domains through B2C, B2B, and e-commerce models.
The Challenge:
- High user drop-offs
- Low feature adoption
- Ineffective re-engagement strategies
Gufy's Growth Strategy:
Key Objectives:
- Reduce User Drop-offs :
Enhance user onboarding experience
Create engaging and personalized content
Implement robust retention strategies
- Increase Feature Adoption:
Develop in-product experiences to promote feature discovery
Educate users on the benefits of features
- Improve Re-engagement:
Design targeted re-engagement campaigns
Utilize data analytics to identify drop-off points
Approach:
- Conducted a comprehensive user experience analysis to identify pain points.
- Developed a seamless onboarding process to enhance initial user experience.
- Created personalized content to keep users engaged.
- Implemented data-driven strategies for effective re-engagement.
Services:
- User Experience Analysis
- Onboarding Process Design
- Content Personalization
- Data-Driven Re-engagement Strategies
The Result:
- Achieved a 30% decrease in user drop-offs, enhancing user satisfaction and product stickiness.
- Noted a 25% improvement in retargeting effectiveness, leading to better user retention.
Latest works
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