Client
Unacademy
"Anurag's data-driven approach has significantly optimized our marketing efforts. His strategic insights and automation tools have enhanced our lead conversion rates and overall marketing ROI." - CMO, Unacademy
Team
Anurag Goel
Visit
Growth Hacking
Achieved a 25% Increase in Marketing ROI by Leveraging Data-Driven Insights
Increased marketing ROI by 25% and lead conversion rates by 20% through data-driven insights, campaign optimization, and marketing automation
Unacademy, a Leading EdTech Platform with 5 Million Active Learners
The Challenge
- Low marketing ROI
- Inefficient campaign execution
- Subpar lead conversion rates
Gufy's Growth Strategy
Key Objectives
- Optimize marketing campaigns using data-driven insights
- Streamline campaign execution through marketing automation tools and processes
- Conduct regular performance analysis for continuous improvement
Approach
- Data-Driven Campaign Optimization: Leveraged data analytics to refine and enhance marketing strategies.
- Marketing Automation: Implemented tools and processes for more efficient and streamlined campaign execution.
- Performance Analysis: Conducted ongoing evaluations to identify areas for improvement and adjust strategies accordingly.
Services
- Data Analytics
- Marketing Automation
- Performance Analysis
The Result
- Achieved a 25% increase in marketing ROI
- Noted a 20% increase in lead conversion rates
Latest works
Growth Hacking
Repositioned to target enterprise customers, aligning product and marketing strategies, leading to seed funding preparation and growth.
Growth Hacking
Scaled growth by refining user segmentation, improving retention metrics, and positioning for seed funding with data analytics
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