Client
Humpday
"Gufy’s setup of our analytics has provided clarity on our app’s performance and user behavior, transforming our decision-making process." - CMO, Humpday
Team
Surendhar
Visit
Growth Hacking
Increased User Match Rate by 60% with Enhanced Product Analytics
Achieved a 60% user match rate by enhancing product analytics and improving the matching algorithm for better decision-making and app performance.
Humpday is a mobile app focused on social interactions in the social networking industry, targeting B2C/E-commerce.
The Challenge
- Lack of insight into mobile app usage
- Unclear performance of matching algorithm
Gufy Growth Strategy
Key Objectives
- Implement comprehensive product analytics
Set up Mix panel to track detailed user behavior and app performance.
- Enhance matching algorithm
Utilize analytics to refine and improve the algorithm based on real user data.
Approach
- Conducted an in-depth analysis of current app usage and user behavior.
- Developed and implemented a customized analytics framework using Mix panel.
- Established growth frameworks to monitor and track key metrics.
- Continuously refined the matching algorithm based on data insights.
Services
- Product Analytics Setup
- Growth Framework Implementation
The Result
- Discovered that 60% of users were successfully matched with others.
- Enhanced decision-making process through clear insights into app performance and user behavior.
Latest works
Growth Hacking
Repositioned to target enterprise customers, aligning product and marketing strategies, leading to seed funding preparation and growth.
Growth Hacking
Scaled growth by refining user segmentation, improving retention metrics, and positioning for seed funding with data analytics
.png){kind=small}
