Client

Humpday

"Gufy’s setup of our analytics has provided clarity on our app’s performance and user behavior, transforming our decision-making process." - CMO, Humpday

Team

Surendhar

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Growth Hacking

Increased User Match Rate by 60% with Enhanced Product Analytics

Achieved a 60% user match rate by enhancing product analytics and improving the matching algorithm for better decision-making and app performance.

Humpday is a mobile app focused on social interactions in the social networking industry, targeting B2C/E-commerce.

The Challenge

Lack of insight into mobile app usage
Unclear performance of matching algorithm

Gufy Growth Strategy

Key Objectives

Implement comprehensive product analytics

Set up Mix panel to track detailed user behavior and app performance.

Enhance matching algorithm

Utilize analytics to refine and improve the algorithm based on real user data.

Approach

Conducted an in-depth analysis of current app usage and user behavior.
Developed and implemented a customized analytics framework using Mix panel.
Established growth frameworks to monitor and track key metrics.
Continuously refined the matching algorithm based on data insights.

Services

Product Analytics Setup
Growth Framework Implementation

The Result

Discovered that 60% of users were successfully matched with others.
Enhanced decision-making process through clear insights into app performance and user behavior.

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